They don’t know. 
The meme They don’t know... shows a character isolated at a party or social gathering, often leaning against a wall, with a melancholic or detached look. 
In the text, They don't know... is followed by a thought that the lonely character believes only they understand or carry.
       They don’t know it's still winter
      They don’t know I released
a mixtape in 2014
      They don’t know the real plot
hasn't even started
      They don’t know I can code in r
      They don’t know I was right all along
      They don’t know the heat death
of the universe is inevitable
      They don’t know the silence
is part of the song
      They don’t know I am an artist
The individual is presented as the sole holder of information or truth that others are unaware of, creating tension between the subject and others, between their knowledge and the social surface. They experience something that their environment does not reflect, illustrating an ambivalence between the frustration or loneliness of the one who knows and a form of pride—or self-criticism of this stance. The image acts as a commentary on what is at stake, particularly with regard to our affects.
     
When I sleep and am tickled, the dream does not ignore this sensation: it integrates it, envelops it in its own logic. This is an example of affect, an interaction between thoughts and bodily presence—a trace of what is transforming. The world passes through me, and I pass through it. What I feel, what I think, what I say or project—all of this gradually transcends the limits of my skin. I am affected by my surroundings. This diffusion allows ideas to cross the boundaries of each individual: into images, words, signs. Our affects define us, transform us, and in doing so, even our environment is affected, contaminated.